Despite U.S. President Donald Trump turning up the heat with fresh 15%-20% tariff threats on the European Union ahead of his Aug. 1 trade deadline, the stock market has barely flinched.
So… why are investors staying calm this time around? Here are the 3 key reasons:
1. “TACO Trade” – Trump Always Chickens Out
Yep, it’s actually a thing.
“The expectation is that tariffs will be lowered once negotiations are done,” said Dennis DeBusschere of 22V Research.
2. The Courts Might Stop Him Anyway
Back in May, two federal courts ruled Trump’s earlier tariffs were unconstitutional.
Although a temporary injunction kept them alive, legal experts and investors believe new tariffs could quickly be challenged and blocked.
Bottom line? Even if Trump pulls the trigger, the courts may defuse the bomb.
3. Markets Are Laser-Focused on Earnings and the Economy
Earnings season is off to a hot start—83% of S&P 500 companies have beaten estimates so far—and economic data on jobs and consumer spending continues to shine.
Even Trump’s “One Big Beautiful Bill Act” has lifted investor confidence by removing fiscal uncertainty.
With strong corporate results, a stable consumer, and clearer tax guidance, investors are betting on fundamentals, not fear.
The S&P 500 and Nasdaq ended the week higher, while the Dow dipped slightly—proof that markets aren’t sweating the headlines just yet.
But with Aug. 1 around the corner… will “TACO” hold again? Or will Trump finally take a bite?
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