Nike Stock Could See 19% Upside on Turnaround, J.P. Morgan Says
Upgrade: J.P. Morgan upgraded $Nike (NKE.US)$ to Overweight from Neutral and raised its price target to $93(from $64).
Current price: $78.37 premarket; target implies ~19% upside.
Key driver: Analysts led by Matthew Boss see Nike on a “multiyear recovery path” as it aggressively clears excess inventory and reduces discounting by 1H2026.
Highlights:
Inventory cleanup: Ongoing liquidation via Factory stores and partners to rebalance supply-demand.
Holiday orders: Management noted Y/Y improvement, signaling momentum.
Recent earnings: Q4 sales -12% Y/Y but beat expectations; positive guidance boosted shares ~27% since June 26.
Strategic outlook: Focus on scaling Performance product pipeline and rebuilding wholesale order books.
Long-term: Boss projects Nike could return to pre-pandemic profitability beyond 2028.
📌 Quote from the report: “Nike is a global athletic market leader … Just buy it!”
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