KUALA LUMPUR, Sept 8 (Bernama) -- Bursa Malaysia closed almost flat on Tuesday as buying interest rotated away from index heavyweights towards smaller-cap construction stocks, with sentiment affected by geopolitical uncertainty, said an analyst. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) eased 0.39 of a point to 1,714.40 from Monday’s close of 1,714.79. The benchmark index opened 1.65 points lower at 1,713.14 and moved between 1,710.44 and 1,714.50 throughout the trading session. The broader market was almost evenly balanced, with decliners leading gainers 548 to 546, while 598 counters were unchanged, 1,107 were untraded and 25 were suspended. Turnover expanded to 4.13 billion units valued at RM3.14 billion from 3.60 billion units valued at RM2.45 billion on Monday.
Media Sector Rated “UNDERWEIGHT” as Shift to TikTok, Shopee Live Accelerates Key Headlines: Malaysia’s 1H 2025 ad spend fell 28% YoY to RM2.3B Digital ads plunged 43% , especially YouTube desktop ads CIMB cuts full-year adex forecast to RM4.72B (-23% YoY) Sector remains UNDERWEIGHT due to structural disruption What Went Wrong? RTM’s Free-to-Air TV was excluded from Nielsen tracking YouTube webpage ads collapsed to RM127M — just 1/3 of 4Q23 peak Advertisers are shifting budgets to untracked formats (apps, smart TVs) What’s Trending Instead? Malaysians spend ~3 hours/day on social media TikTok & Shopee Live are stealing the spotlight Live commerce gaining traction with real-time engagement Digital ad spend still expected to grow 7.4% annually to RM3.1B by 2027 Big Picture: Traditional players like Media Prima’s TV3/TV9 are holding ground, but others like ...