KUALA LUMPUR, Nov 5 (Bernama) -- Bursa Malaysia closed higher, buoyed by Bank Negara Malaysia’s (BNM) decision to maintain the Overnight Policy Rate (OPR) at 2.75 per cent, alongside positive cues from Wall Street. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) rose 19.30 points, or 1.19 per cent, to 1,635.86 from Wednesday’s close of 1,616.56. The benchmark index opened 6.72 points higher at 1,623.28, and fluctuated between an intraday high of 1,642.44 and a low of 1,622.62 during the trading session. However, market breadth was negative, with losers outnumbering gainers 723 to 497, while 466 counters were unchanged, 1,075 untraded and 10 suspended. Turnover rose to 3.74 billion units valued at RM3.61 billion compared with yesterday’s 2.81 billion units valued at RM2.57 billion.
Media Sector Rated “UNDERWEIGHT” as Shift to TikTok, Shopee Live Accelerates Key Headlines: Malaysia’s 1H 2025 ad spend fell 28% YoY to RM2.3B Digital ads plunged 43% , especially YouTube desktop ads CIMB cuts full-year adex forecast to RM4.72B (-23% YoY) Sector remains UNDERWEIGHT due to structural disruption What Went Wrong? RTM’s Free-to-Air TV was excluded from Nielsen tracking YouTube webpage ads collapsed to RM127M — just 1/3 of 4Q23 peak Advertisers are shifting budgets to untracked formats (apps, smart TVs) What’s Trending Instead? Malaysians spend ~3 hours/day on social media TikTok & Shopee Live are stealing the spotlight Live commerce gaining traction with real-time engagement Digital ad spend still expected to grow 7.4% annually to RM3.1B by 2027 Big Picture: Traditional players like Media Prima’s TV3/TV9 are holding ground, but others like ...