Apple Faces Margin Pressure From Tariffs, But BofA Sees Recovery Ahead
Tariff Impact: $Apple (AAPL.US)$ is absorbing ~$900M in tariff-related costs in fiscal Q3, with another $1B expected in the September quarter, according to BofA Securities.
Margins: BofA says fiscal Q4 could mark the trough for gross margins, with recovery expected afterward on a stronger product mix.
Drivers for Improvement:
New Product Cycle: A rumored slim iPhone Air (priced $100 above the Plus model) could boost replacement rates.
Mac & iPad refresh: New MacBook Airs and iPad Pros are expected to support sales momentum.
Geographic strength: Better iPhone demand in China and steady growth in services revenue.
Outlook:
BofA expects Apple to deliver in-line Q3 results and a slight beat on September quarter revenue.
Rating: Buy
Price Target: $235
📌 Key note: Despite near-term tariff headwinds, BofA views Apple’s gross margin recovery as driven by premium hardware and services expansion.

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