Opendoor Technologies (NASDAQ: OPEN) is on fire — again.
The stock gained another 10.8% on Thursday, pushing its 1-month rally close to 200%. As of Friday, shares traded around $1.98, nearly double from earlier in the month.
What’s Fueling the Surge?
The rally is largely driven by:
Renewed retail investor interest
A bold endorsement from Eric Jackson, founder of EMJ Capital
Jackson publicly backed Opendoor on social media, calling it a potential “100-bagger” — a stock that could grow 100xover the next few years.
The Math Behind the Bull Case
Jackson's thesis:
If Opendoor hits $12B in annual revenue (a Bloomberg consensus forecast)
And regains a 5x EV/revenue multiple like during the 2021 peak
That implies a stock price of $82, up from under $2 — hence, 100x upside
Why Opendoor, Why Now?
Jackson argues that Opendoor now dominates the iBuying space, following the exits of Zillow and Redfin from the model.
iBuying refers to the use of tech platforms to buy homes directly for cash, do light renovations, and resell. It's a capital-intensive model — but Opendoor has stayed committed while others pulled back.
The idea is simple: less competition + mispriced valuation = massive upside potential.
The Risk Side
While the momentum is real, investors should stay grounded:
Opendoor is still unprofitable and in a volatile business model
High short interest and social media hype mean price swings can be sharp
A 100x return sounds great — but requires perfect execution, macro tailwinds, and strong investor sentiment
Analyst View
This is clearly a speculative, high-risk play. But Jackson’s post brought a narrative spark that many retail traders were waiting for. Combined with a short squeeze setup, it’s fueling a steep rally.
If you're in it, understand this is momentum-driven for now — not yet backed by earnings or fundamentals. But in the short term, sentiment alone may continue to drive upside.
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