KUALA LUMPUR, July 29 (Bernama) -- Bursa Malaysia rebounded to close higher on Wednesday on selective buying of defensive stocks after a volatile trading session. IPPFA Sdn Bhd director of investment strategy and country economist Mohd Sedek Jantan said consumer products and services stocks lifted the key index higher, overcoming lingering geopolitical concerns. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) rose 3.08 points to 1,715.56 from yesterday’s close of 1,712.48. The benchmark index, which opened 1.91 points higher at 1,714.39, moved between 1,710.79 and 1,720.59 during the day’s trading. In the broader market, gainers outstripped decliners 550 to 476, while 612 counters were unchanged, 1,129 untraded, and 48 suspended. Turnover rose to 2.96 billion units valued at RM2.48 billion from 2.94 billion units valued at RM2.56 billion on Tuesday.
Media Sector Rated “UNDERWEIGHT” as Shift to TikTok, Shopee Live Accelerates
Key Headlines:
Malaysia’s 1H 2025 ad spend fell 28% YoY to RM2.3B
Digital ads plunged 43%, especially YouTube desktop ads
CIMB cuts full-year adex forecast to RM4.72B (-23% YoY)
Sector remains UNDERWEIGHT due to structural disruption
What Went Wrong?
RTM’s Free-to-Air TV was excluded from Nielsen tracking
YouTube webpage ads collapsed to RM127M — just 1/3 of 4Q23 peak
Advertisers are shifting budgets to untracked formats (apps, smart TVs)
What’s Trending Instead?
Malaysians spend ~3 hours/day on social media
TikTok & Shopee Live are stealing the spotlight
Live commerce gaining traction with real-time engagement
Digital ad spend still expected to grow 7.4% annually to RM3.1B by 2027
Big Picture:
Traditional players like Media Prima’s TV3/TV9 are holding ground, but others like The Star and Sin Chew Daily are falling behind. CIMB urges legacy media to go bold: Think regional expansion, mergers & acquisitions, or risk fading out.
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