Bestore Co., a premium Chinese snack company, is selling a 21% stake to a local government-owned firm after cutting prices by 45% to stay competitive — a move that reflects the growing toll of China’s deflationary squeeze on private businesses.
What Happened:
Ningbo Hanyi Venture Capital, Bestore’s largest shareholder (>35%), and another investor will transfer 21% of shares to a government entity.
The deal is worth 1.05 billion yuan (RM620.67 million).
Once completed, the local government will become Bestore’s largest shareholder.
Why It Matters:
Bestore, known for dried fruits and puffed snacks, was the first premium snack retailer to list in Shanghai (2020).
Revenue has declined since 2022, with expected 1H 2025 losses exceeding 75 million yuan.
A price war has ravaged China’s F&B sector, forcing brands to slash prices unsustainably.
Deflation Fallout:
Intense competition has hurt multiple industries — from snack brands to EVs and coffee chains.
The Chinese government and trade bodies have urged an end to “involution” (cutthroat pricing).
Xi Jinping recently called for a crackdown on disorderly price competition.
Bestore’s Bet:
By aligning with a state-owned company, Bestore hopes to gain supply chain and logistics support, stabilizing its operations.
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