KUALA LUMPUR, July 29 (Bernama) -- Bursa Malaysia rebounded to close higher on Wednesday on selective buying of defensive stocks after a volatile trading session. IPPFA Sdn Bhd director of investment strategy and country economist Mohd Sedek Jantan said consumer products and services stocks lifted the key index higher, overcoming lingering geopolitical concerns. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) rose 3.08 points to 1,715.56 from yesterday’s close of 1,712.48. The benchmark index, which opened 1.91 points higher at 1,714.39, moved between 1,710.79 and 1,720.59 during the day’s trading. In the broader market, gainers outstripped decliners 550 to 476, while 612 counters were unchanged, 1,129 untraded, and 48 suspended. Turnover rose to 2.96 billion units valued at RM2.48 billion from 2.94 billion units valued at RM2.56 billion on Tuesday.
Amazon’s Prime Day 2025 isn’t just a shopping bonanza — it’s shaping up to be a massive e-commerce and membership machine with potential upside for investors.
What’s New This Year?
For the first time, Prime Day runs four full days (July 8–11) across 20 countries.
Analysts project $21B+ in gross merchandise value, up 60% from last year (BofA Securities).
Adobe Analytics forecasts $23.8B in total online retail spend across the U.S. during the week — more than 2x Black Friday 2024.
Not Just a Sales Event — A Strategic Win
Amazon is expected to boost both retail and ad revenue, attract millions of new Prime members, and reinforce customer loyalty:
2024 saw record-high Prime signups leading into the event.
A Jefferies survey shows 73% of U.S. consumers hold Prime memberships — crushing Walmart+ (26%) and Target Circle (22%).
"Prime Day drives more than revenue — it powers Amazon’s entire flywheel." – Brent Thill, Jefferies
Who Else Is Competing?
Target Circle Week: July 6–12 — focused on back-to-school and household essentials.
Walmart Deals: July 8–13 — big on electronics and storewide discounts, with early access for Walmart+ members.
Still, Amazon leads with deeper discounts (up to 50% off) on electronics, apparel, toys, and beauty — and its exclusives like “Today’s Big Deals.”
AI Gives Amazon an Edge
This year introduces:
Rufus, an AI shopping assistant for personalized suggestions.
AI-powered shopping guides and Alexa+ for price tracking and real-time deal alerts.
AI may also increase external traffic: Adobe predicts a 3,200% surge in web visits from generative AI platforms across all retailers.
Investor Takeaway
Historically, Amazon stock ticks up after Prime Day:
+1.1% one week after
+3.3% one month after
Though Amazon (AMZN) is up just 1.8% YTD, lagging the S&P 500, Prime Day’s momentum could offer a timely entry point.
💬 Bottom Line: Prime Day isn’t just a flash sale — it’s a powerful loyalty and data engine. For investors, the real deal may be the long-term growth baked into this annual event.
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