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Lazada Unveils AI-Powered Shopping Assistant Ahead of 11.11 Sale

Lazada Malaysia has launched AI Lazzie, an AI shopping assistant powered by OpenAI’s ChatGPT, to enhance the user experience on its platform as the 11.11 sale approaches. AI Lazzie provides users with tailored product recommendations, deals, and curated suggestions based on wishlists and past purchases. Accessible through the Message+ feature on Lazada's app, AI Lazzie will be fully rolled out by the 11.11 sale. Users can also take a personality quiz to discover their shopping “spirit animal” — such as a llama or fennec fox — which grants a unique LazCash voucher code redeemable through Message+. Virtual try-on models are another new feature, allowing users to visualise clothing on virtual models, streamlining the shopping experience for customers and reducing costs for sellers. In October, Lazada released a whitepaper on AI adoption in Southeast Asian e-commerce . The study, conducted with Kantar, surveyed over 6,000 users across Southeast Asia and found that 88% of shoppe
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Under Armour Shares Surge as Founder-Led Turnaround Gains Traction


Under Armour Inc’s stock jumped by as much as 31% on Thursday after reporting better-than-expected sales and earnings for the second quarter, fueling optimism in the sportswear brand’s turnaround led by founder Kevin Plank. The company now projects a fiscal year operating loss of up to US$196 million, improved from a previous forecast of US$240 million.

Plank, who resumed his role as CEO in April, is restructuring Under Armour’s operating model and supply chain to drive savings. Despite a sixth consecutive quarter of declining revenue, this performance signals potential momentum in the company’s recovery.

Restructuring costs have reached US$40 million, with total charges expected to hit US$160 million due to decisions like closing a California distribution center.

Regarding potential tariffs under President-elect Donald Trump, CFO Dave Bergman indicated that Under Armour doesn’t foresee significant impacts but remains vigilant. With new tariffs a key topic among companies, Under Armour is working to realign supply chains and manage potential duty impacts on gross margin and income tax expenses.

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