Apple Inc (NASDAQ: AAPL) saw its shares climb 2.03% to close at $205.17 on Monday, following reports that the company is actively exploring ways to enhance Siri using artificial intelligence from leading firms like Anthropic and OpenAI.
What’s Going On:
Bloomberg reports that Apple has initiated talks with Anthropic and OpenAI to potentially integrate their large language models (LLMs) into a next-gen version of Siri.
Apple is reportedly requesting that these AI models be adapted for testing on its own cloud infrastructure, signaling serious intent to bring external tech into its ecosystem.
The move comes under the direction of Siri VP Mike Rockwell and Software Chief Craig Federighi, who took control of Siri after recent leadership changes.
Among the tested models — including those from Google — Anthropic’s Claude has reportedly shown the most promise for Siri’s performance requirements.
While the company is still developing its in-house LLM Siri, external options remain firmly on the table, with a potential launch window in 2026.
Why Investors Care:
Apple’s push to level up Siri with cutting-edge AI is a clear sign the company is ready to compete head-on in the AI assistant race. As Microsoft’s Copilot and Google’s Gemini advance rapidly, investors are watching Apple’s next AI move closely.

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