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Lazada Unveils AI-Powered Shopping Assistant Ahead of 11.11 Sale

Lazada Malaysia has launched AI Lazzie, an AI shopping assistant powered by OpenAI’s ChatGPT, to enhance the user experience on its platform as the 11.11 sale approaches. AI Lazzie provides users with tailored product recommendations, deals, and curated suggestions based on wishlists and past purchases. Accessible through the Message+ feature on Lazada's app, AI Lazzie will be fully rolled out by the 11.11 sale. Users can also take a personality quiz to discover their shopping “spirit animal” — such as a llama or fennec fox — which grants a unique LazCash voucher code redeemable through Message+. Virtual try-on models are another new feature, allowing users to visualise clothing on virtual models, streamlining the shopping experience for customers and reducing costs for sellers. In October, Lazada released a whitepaper on AI adoption in Southeast Asian e-commerce . The study, conducted with Kantar, surveyed over 6,000 users across Southeast Asia and found that 88% of shoppe
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Americans Shift to Renting as Homebuying Becomes Less Affordable

A record 36% of Americans would choose to rent if they were to move, according to a new Fannie Mae survey—a 10% increase over the past three years. This shift reflects a growing acceptance of renting as high home prices and soaring mortgage rates make buying increasingly out of reach.

Mortgage rates, now around 7.25% for a 30-year loan, have surged due to the Federal Reserve’s tightening policy, discouraging potential homebuyers. In contrast, rental markets have stabilized, with recent data showing only modest increases in new lease prices.

"High home prices over the last four years have led to a growing preference to rent," said Fannie Mae’s Chief Economist Mark Palim. With rental growth expected to stay modest in 2025, more Americans may find attractive rental deals.

Only 20% of survey respondents now believe it’s a good time to buy a home, a significant drop from 60% just four years ago.

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