KUALA LUMPUR, Nov 5 (Bernama) -- Bursa Malaysia closed higher, buoyed by Bank Negara Malaysia’s (BNM) decision to maintain the Overnight Policy Rate (OPR) at 2.75 per cent, alongside positive cues from Wall Street. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) rose 19.30 points, or 1.19 per cent, to 1,635.86 from Wednesday’s close of 1,616.56. The benchmark index opened 6.72 points higher at 1,623.28, and fluctuated between an intraday high of 1,642.44 and a low of 1,622.62 during the trading session. However, market breadth was negative, with losers outnumbering gainers 723 to 497, while 466 counters were unchanged, 1,075 untraded and 10 suspended. Turnover rose to 3.74 billion units valued at RM3.61 billion compared with yesterday’s 2.81 billion units valued at RM2.57 billion.
Nike's new CEO, Elliott Hill, has laid out a bold plan to reposition the iconic brand after reporting second-quarter earnings that beat analyst estimates but revealed declining revenues and profits.
Key Financial Highlights
- Revenue: $12.35 billion (beat analyst estimate of $12.13 billion).
- Earnings Per Share: $0.78 (beat estimate of $0.65).
- Revenue Breakdown:
- Nike Direct: $5 billion, down 13% YoY.
- Nike Brand: $12 billion, down 7% YoY.
CEO's Observations and Strategic Shift
1. Excess Inventory and Promotions
- Hill criticized past strategies, blaming over-reliance on promotions for hurting margins.
- Plan to use Nike Value Stores to clear excess inventory and limit promotions to traditional retail moments.
- "We’ll build back an integrated marketplace across Nike Direct and Wholesale," Hill said.
2. Reinvesting in Brand and Sport
- Acknowledged that Nike shifted away from its core focus on sport, relying too much on "a handful of sportswear silhouettes."
- Plans to reinvest in brand storytelling to inspire and emotionally connect with consumers during major sport moments.
- "We lost our obsession with sport. Moving forward, we will lead with sport and put the athlete at the center of every decision."
3. Rebuilding Wholesale Relationships
- Wholesale revenue: Down 3% YoY to $6.9 billion.
- Hill admitted past neglect of wholesale partners, saying, "We stopped engaging consistently."
- Focus on mutually profitable sell-through to rebuild trust and collaboration.
Challenges Ahead
Guidance for FY 2024
- Revenue Outlook: Expected to decline by low double digits.
- Margins: Projected to contract by 300–350 basis points.
- Increased Expenses: Higher investments in demand creation expected to weigh on Q4 more than Q3.
Regional Sales Declines
- North America: -8%
- Greater China: -8%
- Europe: -7%
- Asia Pacific & Latin America: -3%
Stock Performance and Analyst Sentiment
- Nike shares closed at $77.10, up 0.26% on Thursday, but fell 0.54% in after-hours trading.
- Year-to-date, the stock is down 27.64%.
- Consensus Analyst Rating: "Buy" with a price target of $94.10, implying a 17.81% upside.
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