Key Takeaway
Singapore posted the lowest consumer sentiment score in ASEAN, tied with Thailand, as optimism about the economic outlook fell sharply. The drop highlights Singapore’s sensitivity to global trade headwinds.
Index Highlights
UOB ASEAN Consumer Sentiment Index (2025)
Singapore: 47/100 (lowest, tied with Thailand)
Regional average: 54/100
YoY Movement: –10 points (largest decline among surveyed countries)
Drivers of Weakness
Economic Outlook: –17 points, biggest contributor to the decline.
Personal Financial Confidence: –6 points.
External Shocks: April 2025 U.S. tariff announcement drove volatility in May–June survey period.
Analyst Insights
UOB View:
Singapore’s trade-dependent economy remains highly exposed to external shifts.
Diversified base in manufacturing, logistics, financial services may cushion impact.
Behavioral Shift: Despite weaker sentiment, households show resilience with:
Higher savings rates
Rising insurance coverage, especially among younger consumers.
Market Implications
Macro Sensitivity: Singapore’s sentiment reflects outsized vulnerability to global trade policy shifts.
Household Behavior: Preference for savings and protection products may signal cautious spending ahead.
Sector Watch: Consumer discretionary may face headwinds, while financial services (savings, insurance) see relative resilience.
Investor Watch
Equities:
Consumer-linked sectors may underperform near term.
Insurance & financial firms may benefit from stronger household demand for protection.
FX: SGD may remain sensitive to global trade volatility.
Macro: Consumer confidence trend could foreshadow softer domestic consumption in 2H 2025.
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