South Korea is set to develop a new entertainment hub to rival Hollywood, aiming to capitalize on the global success of its pop culture phenomena like BTS, Squid Game, and Blackpink.
Key Highlights:
Entertainment City Development: The South Korean government plans to create a large-scale entertainment city by 2035, spanning 3.3 square kilometers. The city will be dedicated to film, television, music, and other arts, featuring specialized schools, content production facilities, and full-scale replicas of Joseon dynasty palaces to support film and drama production while attracting tourists.
Government's Strategic Blueprint: South Korea's Culture Minister, Yu In-Chon, stated that the government would provide the necessary infrastructure and draw a blueprint, hoping to attract investments from companies in telecommunications, internet, and financial services.
Economic Impact and Tourism Goals: South Korean content generated around 151 trillion won (US$114 billion) in revenue last year. The new entertainment hub is also intended to attract international visitors, particularly from China and Japan. The government has set a target to increase foreign tourist arrivals to about 30 million annually in the coming years.
Investment and Events: The government has pledged to establish a 100 billion won fund with foreign venture capitalists under the next year's budget to invest in South Korean content. Additionally, a large-scale Hallyu festival is planned for next summer, alongside efforts to support the export of South Korean cultural products.
Tourism Boost Initiatives: South Korea is negotiating with China and Japan to simplify visa processes to increase international tourism. The country has already eased visa requirements for travelers from the US, Japan, Taiwan, and Hong Kong, aiming to reach pre-pandemic tourist numbers and beyond.
South Korea's ambitious plan to build an entertainment city reflects its desire to solidify its position as a global cultural powerhouse and capitalize on the booming international popularity of K-pop and K-drama.

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