KUALA LUMPUR, Nov 19 (Bernama) -- Bursa Malaysia gave up earlier gains to end mixed today, amid a higher regional market showing, as property, construction, and healthcare counters attracted buying interests, while plantation, banking, and telecommunication stocks saw some profit-taking, an analyst said. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) eased 1.70 points to close at 1,602.34 from yesterday’s close of 1,604.04. The benchmark index, which opened 0.86 of-a-point lower at 1,603.18, moved between 1,601.02 and 1,608.88 during the trading session. However, the broader market was mixed to higher, with gainers leading decliners by 565 to 438 while 502 counters remained unchanged, 961 untraded, and 14 suspended. Turnover narrowed to 2.83 billion units valued at RM2.08 billion versus 2.96 billion units valued at RM2.23 billion yesterday. Rakuten Trade Sdn Bhd equity research vice-president Thong Pak Leng said the benchmark index remained range-bound and it required a dec
Ikea is shifting its strategy in China by experimenting with smaller retail formats to attract more cautious shoppers, as the country faces an economic slowdown and increased competition. Known for its large big-box stores, the Swedish furniture giant is adapting to the changing retail landscape by adding more compact outlets across China.
“We have learned a lot about how to meet customers,” said Sara Del Fabbro, deputy retail manager of Ingka Group, Ikea’s largest franchisee. She emphasized that despite shrinking wallets, the demand for home furnishing remains strong. While no specific timeline was provided, Ikea has already begun testing smaller store formats in Xi’an and Shenzhen.
The new format, such as the 300-square-meter Plan and Order Point in Shenzhen, offers personalized advice for complex orders like kitchens. This format is just one-tenth the size of traditional Ikea stores, reflecting the company's efforts to provide more accessible shopping experiences in an increasingly competitive market.
Navigating China’s Challenging Market
Ikea faces significant headwinds in China, where the property market crisis has weakened demand for furniture. Sales in building materials and home furnishing stores across the country dropped 5.8% in the first seven months of 2024. Additionally, local competitors such as Red Star Macalline and Easyhome New Retail Group are gaining ground by offering customization services and strong online presences, which Ikea has struggled to match.
To stay competitive, Ikea has committed to a 6.3 billion yuan (US$862 million) investment in China over three years to open new stores, improve logistics, and bring lower-priced products to the mainland market. It is also ramping up its digital presence, with an official store on Tmall, as well as selling through WeChat and its own app.
Global Shift Towards Smaller Formats
Ikea’s move towards smaller store formats is part of a global strategy to address growing consumer price sensitivity. The company recently opened a smaller store in a Paris shopping mall and plans 10% to 20% price reductions for key products in South Korea. Additionally, Ikea has lowered prices on nearly 1,000 products in the US and hundreds in Sweden.
Ikea is also trialing Ikea Preowned, an online marketplace where customers can buy and sell pre-owned Ikea items, in several European cities. This approach reflects the company's broader effort to adapt to shifting consumer preferences and economic realities around the world.
Comments
Post a Comment