Affin Bank Bhd has launched a new private banking service, Affin Diventium, targeting individuals with investable assets of RM2 million or more. This initiative aims to cater to the sophisticated needs of ultra-high net worth clients by providing access to a wide range of services across the bank’s various businesses.
Key Features of Affin Diventium:
Comprehensive Financial Services: Affin Diventium offers an extensive suite of services, including daily banking, investment management, advanced corporate banking, and long-term financial planning. The service is designed to address the unique financial aspirations of high-net-worth individuals and their businesses.
Luxurious Asset Financing: The bank has introduced a luxurious asset financing option, enabling clients to acquire and manage high-value assets, such as yachts, through access to premium financial products. This service is part of Affin Bank’s strategy to provide tailored solutions that align with the lifestyle and investment goals of its affluent clientele.
Personalized Client Experience: According to Datuk Wan Razly Abdullah, Affin Bank’s president and group CEO, the focus is on crafting personalized experiences that resonate with the distinctive aspirations of their clients, offering a holistic approach to managing both personal and business financial needs.
In summary, Affin Bank’s new private banking service, Affin Diventium, aims to attract and serve ultra-high net worth clients by providing a broad range of personalized financial solutions and luxury asset management options.

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