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French Wine Exports Sour as US, China Trade Tensions Bite

Quick Summary

French wine and spirits exports fell for a second straight year, hit by weak global demand, trade wars, and policy headwinds from the US and China.

What Happened

  • Exports dropped 8% to €14.3 billion in 2025

  • Down from €15.6 billion in 2024

  • Export volumes fell ~3%, signalling both price and demand pressure

According to France’s wine and spirits exporters federation (FEVS), the downturn reflects geopolitical tensions, trade conflicts, currency swings, and declining consumer confidence.

Where the Pain Is Coming From

  • Exports to China: -20%, after Beijing imposed anti-dumping measures on EU brandy

  • Exports to the US: -21%, following tariffs imposed under the Trump administration

Key issue: Two of France’s biggest buyers are simultaneously pulling back.

Structural Challenges Add Pressure

France’s wine industry is also grappling with:

  • Weak global alcohol consumption trends

  • Extreme weather affecting harvests

  • Oversupply in certain regions

  • A worsening food trade balance for France

Government Steps In

The French government plans to:

  • Disburse €130 million to help farmers uproot unprofitable vines

  • Draft a national strategy to protect the agriculture and food sector

Emmanuel Macron defended the move at the Wine Paris fair, saying vine removals are necessary to safeguard “France’s way of life.”

France holds about 11% of the world’s vineyards, making the adjustment politically and culturally sensitive.

Market Takeaway

  • Trade tensions are now a material risk for European agricultural exports

  • China and US policy decisions directly impact sector earnings

  • The industry is shifting from growth to consolidation and survival mode

Even iconic export sectors aren’t immune when geopolitics meets changing consumer habits.

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