Salesforce Inc. has announced plans to invest US$1 billion (RM4.43 billion) in Singapore over the next five years, continuing its commitment to Southeast Asia. The investment will focus on expanding its products, particularly its new artificial intelligence (AI) platform.
Key Highlights:
AI Expansion: The investment will help expand products like Agentforce, Salesforce’s AI-driven platform designed to handle tasks like customer service without human intervention. Launched in October, Agentforce has already been adopted by customers like Singapore Airlines Ltd.
Singapore as an AI Hub: Salesforce has had a presence in Singapore for nearly two decades and is using the city as a base for its AI research hub. The company views Singapore as a key player in the global AI and roboticslandscape, with CEO Marc Benioff stating that Singapore is poised to lead in the AI revolution.
Competitive Landscape: Salesforce faces strong competition from rivals like Microsoft Corp. and ServiceNow Inc., which are also pursuing similar AI-driven customer management solutions.
Looking Ahead:
Salesforce’s substantial investment in Singapore aligns with its broader strategy to capitalize on the growing demand for AI technology in customer management, marking a pivotal moment in the company's global growth efforts.
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