Proton Holdings Bhd achieved a remarkable sales performance in July, with 15,103 cars sold, reflecting a 37.3% increase over the previous month. This marks the highest monthly sales figure since September 2022, encompassing both domestic and export markets.
Key Highlights
Record Sales for July: The month of July witnessed Proton's best sales in 2024, setting a positive trajectory for the second half of the year.
Proton Edar's CEO Statement: Roslan Abdullah, CEO of Proton Edar, expressed optimism about the company's prospects, citing several upcoming initiatives:
2025 Proton X70 Launch: Scheduled for August, this model is expected to further bolster sales.
First Malaysian EV: Proton is rapidly advancing preparations for the launch of its first electric vehicle (EV), marking a significant milestone for the company and the Malaysian automotive industry.
Year-to-Date Sales Performance
Total Sales: Year-to-date (YTD) sales up to the end of July reached 88,799 units.
Total Industry Volume (TIV): The estimated TIV for July is 73,761 units, representing a 27.1% increase over the previous month. Proton's estimated market share for July rose to 20.5%.
Model-Specific Achievements
Proton Saga:
July Sales: Achieved its best performance since October 2013, with 7,855 units sold.
YTD Sales: Total YTD sales for the Saga reached 42,693 units, marking an 8.8% increase compared to 2023, positioning it for a record-breaking year.
Proton X50:
July Sales: The model recorded its best sales month of the year, with 2,585 units sold.
YTD Sales: Reached 12,789 units, underscoring its strong market presence.
Proton Persona:
July Sales: Achieved its best sales month of 2024, with 1,911 units sold.
YTD Sales: Total sales for the year stood at 11,664 units.
Future Prospects
Proton's robust performance in July and its strategic plans for new model launches indicate a promising outlook for the remainder of the year. The company's focus on innovation, including the introduction of its first EV, highlights its commitment to maintaining a competitive edge in the automotive market. With these developments, Proton is well-positioned to continue its upward trajectory and contribute significantly to the Malaysian automotive industry.

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