OpenAI is testing a new set of search features named SearchGPT, aimed at directly challenging Alphabet Inc’s Google. This prototype offers users a standalone search experience that may be integrated into ChatGPT, featuring responses with in-line attribution to creators and news publishers.
Key Features:
- SearchGPT: A prototype available on a web browser providing a standalone search experience with in-line attribution to sources.
- Enhanced User Experience: Users can ask follow-up questions without losing context from the original query.
- Attribution: The tool includes timely information with prominent links to sources, aiming to highlight high-quality content in a conversational interface.
Release and Availability:
- Limited Release: Initially available to a select group of users who sign up for a waiting list.
- Feedback and Integration: OpenAI is working with creators and publisher partners for feedback and plans to integrate the most successful features into ChatGPT.
Context and Competition:
- AI Race: The launch of ChatGPT in late 2022 sparked a race to integrate generative AI into core internet services, with Google and Microsoft overhauling their search products and start-up Perplexity introducing a search-oriented AI app.
- Vision for AI Search: OpenAI aims to enhance search experiences by using AI to highlight high-quality content and provide multiple engagement opportunities for users.
Challenges and Licensing:
- Accuracy Concerns: Providing accurate information is a challenge for AI search tools, which can sometimes generate false answers.
- Licensing Deals: OpenAI has struck deals with publishers like News Corp, Axel Springer SE, and Time magazine to train its AI models and integrate authoritative information. Some deals include giving users news summaries with attribution.
- Publisher Management: Publishers can manage their appearance in the new search features, and websites can choose to be surfaced in search results even if they opt out of having their content used to train OpenAI’s models.
Statements and Legal Issues:
- Robert Thomson, CEO of News Corp: Praised OpenAI for understanding that effective AI-powered search must be based on high-quality, reliable information.
- Legal Challenges: OpenAI faces lawsuits from newspapers, including the New York Times, for allegedly using copyrighted articles without permission. Meanwhile, rivals like Google and Perplexity have faced criticism over their AI search features impacting referral traffic and copying content.
OpenAI's SearchGPT represents a significant step in the evolving landscape of AI-powered search, aiming to provide a more accurate and engaging search experience while navigating the complexities of content attribution and legal challenges.

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