China's gold consumption fell by 5.61% in the first half of 2024 compared to the same period last year, as high prices reduced the appeal of gold jewellery, according to data from the Gold Association.
Key Insights:
Overall Consumption:
- China consumed 523.75 metric tonnes of gold from January to June 2024.
- The decline is attributed primarily to reduced demand for gold jewellery.
Jewellery Demand:
- Gold jewellery consumption, accounting for 51.6% of the total, dropped by 26.68% to 270.02 tonnes.
- High prices have increased operational risks for gold processing and sales enterprises, leading to decreased purchases and processing volumes.
Gold Prices:
- The most-traded gold futures contract on the Shanghai Futures Exchange hit a record high of 588.28 yuan (US$81.11) per gramme on April 15, marking a 21.7% increase.
- The contract saw a 14.1% rise in the first half of 2024.
Central Bank Purchases:
- China's central bank refrained from gold purchases for the second consecutive month in June, maintaining gold reserves at 2,264.33 tonnes.
Investment Demand:
- In contrast to jewellery, demand for gold bars and coins surged by 46.02% to 213.64 tonnes, making up 40.8% of the total consumption.
- Investors favored gold as a safe-haven asset amid ongoing geopolitical conflicts and a sluggish global economic recovery.
Domestic Gold Output:
- Gold output from domestically produced raw materials rose by 0.58% to 179.63 tonnes.
- Total gold output, including imported raw materials, increased by 3.14% year-on-year to 251.66 tonnes.
- The modest output increase is due to dwindling easily mined resources in old mines and challenges in constructing new ones, alongside stricter environmental and safety regulations.
Implications:
- The significant drop in jewellery consumption highlights the impact of high gold prices on consumer behavior.
- The shift towards investment in gold bars and coins underscores the growing demand for safe-haven assets in uncertain times.
- The stability of gold reserves and moderate increase in domestic production reflect China's cautious approach in managing its gold resources.
The data provides a comprehensive view of China's gold market dynamics in the first half of 2024, highlighting the interplay between prices, consumer demand, and production challenges.

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