Tune Protect Group Bhd has announced the appointment of How Kim Lian as its new group chief executive officer (GCEO), effective Monday. He succeeds Rohit Nambiar, who stepped down in May 2024.
Key Takeaways:
New Leadership: How Kim Lian takes over as GCEO with a mandate to deepen Tune Protect’s penetration into the lifestyle ecosystem and engage with key regional players to establish the company as a leading regional insurance provider in the travel sector.
Strategic Focus: How’s strategic direction will involve showcasing Tune Protect’s capabilities as a comprehensive service provider, incorporating technology and reinsurance, to deliver a consistent customer experience and a global product offering.
Commitment to Growth: Commenting on his appointment, How emphasized his commitment to driving sustainable growth and profitability across the region, delivering exceptional value to customers, strengthening partnerships, and maximizing returns for investors. He aims to leverage technology and industry knowledge to solidify Tune Protect’s position in the travel insurance ecosystem.
Background: How joined Tune Protect in 2020 as the group's chief financial officer (CFO). In addition to his core responsibilities, he oversaw procurement, legal, and corporate secretarial portfolios. Prior to Tune Protect, How was the group deputy CFO at AirAsia.
Chairman’s Confidence: Tune Protect chairman Datuk Mohamed Khadar Merican expressed confidence in How’s extensive experience and proven track record in financial management and strategic development, viewing him as the ideal leader to advance Tune Protect as a key regional player. He believes How will strengthen the organization into a stronger sales and service entity.
How Kim Lian’s appointment signals Tune Protect’s strategic focus on enhancing its regional presence and leveraging technology to deliver superior customer experiences and growth in the travel insurance sector.
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