Hasbro reported a smaller-than-expected decline in second-quarter sales on Thursday, thanks to steady digital gaming demand that offset a slump in toy sales, while effective cost-control strategies helped the toymaker exceed profit expectations.
Shares of Hasbro rose 6% in premarket trading as the company saw its margins improve to 21.3% from a decline of 15.6% a year earlier.
The maker of Nerf toy guns has implemented a turnaround strategy focused on limiting expenses and maintaining a tight inventory amidst an industrywide slowdown in toy demand, boosting its overall performance.
- Quarterly Revenue: Dropped 18% to US$995.3 million (RM4.6 billion), beating the analyst estimate of a 22.02% drop according to LSEG data.
- Adjusted Earnings: Hasbro earned US$1.22 per share in the second quarter, surpassing estimates of 78 cents.
Full-Year Forecast:
- Consumer Products Segment Revenue: Now expected to decline by 7% to 11%, compared with a previous forecast of a 7% to 12% decline made in February.
This positive report follows Barbie maker Mattel's announcement on Tuesday, where it topped Wall Street estimates for second-quarter profit through tight cost control, despite a surprise drop in sales.
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