Retail Volumes Surprise on the Upside
New Zealand’s retail sector showed unexpected strength in 2Q25, suggesting that recent interest-rate cuts are beginning to filter through to household spending.
Retail sales volumes (inflation-adjusted): +0.5% QoQ (vs. consensus: –0.3%).
Marks the third straight quarterly gain, defying expectations of weak consumer demand.
The data contrasts with the Reserve Bank of New Zealand’s (RBNZ) forecast of a 0.3% GDP contraction for Q2, raising the possibility that household consumption could provide a stabilizing force for the broader economy.
Sector Breakdown
Electrical goods: +4.6% (strongest gain, reflecting improved discretionary demand).
Furniture, floor coverings, recreational goods: Also higher.
Accommodation: –2.1%.
Food & beverage: Fell for the second consecutive quarter.
Hospitality: Spending remains flat, highlighting continued weakness in services.
Policy Backdrop
RBNZ rate cuts: OCR has been reduced by 250bps since Aug 2024, now at 3%, with guidance toward 2.5%.
Transmission effect: More households expected to refinance mortgages at lower rates in the next six months, unlocking further disposable income.
Offsetting risk: A softening labor market may weigh on consumer confidence and limit spending momentum.
Analyst Commentary
Westpac (Satish Ranchhod): Retail conditions remain challenging, but signs of recovery are emerging, particularly in discretionary categories. However, spending remains uneven across sectors.
Outlook: “The full impact of lower rates has yet to be felt, suggesting spending momentum could build further into 2H25.”
Investment Implications
Equities:
Retailers (electronics, household goods) likely to benefit from rising discretionary demand.
Hospitality and F&B remain laggards, highlighting sector divergence.
Fixed Income: Stronger retail activity may temper expectations for ultra-aggressive RBNZ easing beyond 2.5%.
NZD Outlook: Surprise retail resilience could offer near-term support to the currency, though capped by ongoing GDP weakness and labor market risks.
Real Estate: Lower mortgage rates and rising spending may stabilize housing-related retail categories, offering a lift to property-linked sectors.
Bottom Line
New Zealand’s retail rebound provides an early sign that aggressive monetary easing is starting to gain traction. While growth remains uneven — with hospitality and essential spending still weak — discretionary categories are strengthening. For investors, the data points to a gradual consumer-led recovery, supporting selective opportunities in retail equities and signaling that the RBNZ’s easing cycle may not extend as far as markets anticipate.
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