Crypto’s latest pullback is being driven primarily by retail investors cashing out of spot bitcoin and ether ETFs, according to JPMorgan analysts, who say the weakness is not linked to a wider shift away from risk assets.
In a note released Wednesday, the team led by Nikolaos Panigirtzoglou said retail investors have withdrawn roughly US$4 billion from spot Bitcoin and Ether ETFs so far in November. At the same time, they are pouring money into stock ETFs, which have seen US$96 billion in inflows month-to-date and may reach US$160 billion if the pace continues through month-end.
The divergence indicates the crypto downdraft is not part of a broad selloff, but rather a rotation driven by retail traders who view equities and crypto as separate exposures.
Bitcoin has now fallen below JPMorgan’s estimated production-cost support level of US$94,000, the analysts said. Unlike October’s sharp correction—triggered by crypto-native traders cutting leverage in perpetual futures—JPMorgan sees leverage stabilizing this month. Instead, November’s pressure is coming from non-crypto investors exiting spot ETFs.
Ether ETFs have seen their largest month-to-date outflows on record, surpassing February’s peak withdrawals, according to data cited from Coinglass.
JPMorgan noted that retail investors have shown this split behaviour before: heavy stock buying paired with crypto ETF selling occurred in February, March, and now November. While both equities and crypto are considered risk assets, retail flows suggest investors treat them differently, with crypto viewed as a higher-beta, more speculative bucket.
Despite this month’s ETF outflows, JPMorgan said the longer-term correlation between crypto and equities remains intact—particularly with small-cap tech stocks such as those in the Russell 2000 technology cohort, reflecting crypto’s link to early-stage innovation.

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