Toy Story Rewritten
Labubu — a plush, pointy-eared monster — isn’t just a toy, it’s a global phenomenon. Chinese toy giant Pop Mart has become a US$43B export success thanks to its collectibles mania.
Here’s Why It Matters:
Gross profit margin: nearly 67% — higher than Xiaomi and BYD.
Sales in U.S. & Europe growing faster than China.
Retail model: low-cost manufacturing, direct-to-consumer, premium pricing overseas.
Global Fever
Celebs like Kim Kardashian and Lisa from Blackpink are fans.
U.S. sales up 900% YoY, Europe up 600%.
Over 100 global stores, including Paris’s Louvre and K-Pop-themed shops in Seoul.
MoneyMaster Take — Key Insights:
Pop Mart shows how Chinese culture can succeed abroad with smart branding.
Premium margins + direct sales = strong business model.
Labubu is hot, but reliance on one IP is risky — diversification needed.

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