Streaming Giant’s Plot Twist
As Squid Game Season 3 hits screens this Friday, Netflix itself is entering its own “Season 3” — and the stakes are higher than ever. It’s not just about binge-watching anymore — it’s about monetizing, diversifying, and navigating regulatory hurdles.
What’s New in Season 3 for Netflix?
Ad-supported plans gaining traction globally, now in 12 countries.
Live content & experiences like Squid Game: The Challenge and Netflix House (theme park-style venues).
International expansion in Spain (US$1B content budget) and Africa (Canal+ partnership).
External payments to bypass Apple’s 30% cut — boosting margin.
Financial Highlights
Revenue: from US$44.1B to US$48.8B by 2026
EBITDA: rising from US$13.5B to US$15.6B
EPS: +20% this year
But Here’s the Twist: Tariff Risk
A proposed 100% U.S. tariff on foreign content could hammer Netflix’s model — more than half its hits are international.
This creates regulatory overhang and uncertainty around margins and content delivery timelines.
MoneyMaster Take — Key Insights:
Netflix is no longer a pure streaming play — it’s a multi-format media business.
Ad-based growth model has long-term potential — but also margin impact.
Foreign content tariffs could disrupt operations — risk needs to be watched.

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