Big Tech’s New Chapter
Apple has proposed major changes to its App Store in response to a €500 million EU fine, aiming to dodge future penalties and align with the bloc’s Digital Markets Act (DMA). The update: cheaper, more flexible rules for developers, and looser promotion controls.
What’s Changing?
Developers can now promote alternative payment options freely — on other websites, apps, and stores.
Language restrictions are lifted, and Apple’s control over how alternatives are presented is softened.
A new fee structure caps charges at 15%, with most developers paying closer to 10% vs. the previous 30%.
Improve Apple’s regulatory standing, avoiding future EU sanctions.
Reduce App Store revenue margins, a potential concern for investors.
Signal a broader shift in tech platform behavior under regulatory pressure.
MoneyMaster Take — Key Insights:
Apple’s move aims to defuse regulatory risk, not just in the EU but globally.
Short-term revenue hits are likely, but long-term clarity may attract investor confidence.
Developers and smaller apps win big — boosting the ecosystem, not just the top players.

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