KUALA LUMPUR, Dec 5 (Bernama) -- Bursa Malaysia closed lower on Friday amid mixed regional market performance as investors turned cautious over a possible rate hike by the Bank of Japan (BOJ) and upcoming US economic data that may influence the Federal Reserve’s (Fed) interest rate decision next week. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) pared most earlier losses to settle 4.55 points easier, or 0.28 per cent, to 1,616.52 from Thursday’s close of 1,621.07. The benchmark index, which opened 0.37 of-a-point lower at 1,620.70, moved between 1,609.67 and 1,621.25 throughout the day. The broader market was negative, with decliners outpacing advancers 604 to 439. A total of 550 counters were unchanged, 1,151 untraded, and 18 suspended. Turnover declined to 3.17 billion units worth RM2.24 billion from 4.48 billion units worth RM2.75 billion yesterday. Rakuten Trade Sdn Bhd vice-presiden...
Ticker: $NKE
Price: $62.54 (+2.81%) | After-Hours: +10%
What Just Happened?
Nike’s Q4 results were better than feared — and that alone sent the stock up 10% after hours. Despite a 12% revenue decline and ongoing weakness in key categories like Dunk and Air Force One sneakers, management’s guidance for Q1 was better than expected, especially with holiday orders ticking up.
More importantly, new CEO Elliott Hill made it clear: the turnaround has started, but it won’t be instant.
Why This Is a Buy-the-Bottom Setup
- The Reset Is Underway:Nike is finally addressing its core issues — oversupply, stale designs, and digital underperformance.They’re cutting unpopular styles, tightening distribution, and focusing on performance-driven innovation.
- Tariff-Proofing and Margin Play:Nike expects $1B in tariff costs, but it’s shifting production away from China (16% → high-single digits by FY26) and applying surgical price hikes — a signal that Nike is defending margin without alienating customers.
- Emerging Momentum in Women’s and Running:New traction in women’s basketball and running shoes is notable.And with deeper partnerships with retailers (like Urban Outfitters), Nike is becoming more accessible again.
- Low Expectations, High Upside:This stock is still down ~17% YTD. But as Jefferies analyst Randal Konik put it:
“The bottom is in… just buy it.”
Risks to Watch:
Digital traffic is still forecast to fall double-digits.
Recovery may be slow — full turnaround expected only by end of FY26.
Competition from On, Hoka, and Skechers is still intense.
MoneyMaster Take – Stock Idea Summary:
✅ Position: BUY
🎯 Target: Medium-term re-rating toward $75–$80
📉 Downside: Near-term volatility on weak Q1 sales
📈 Upside: Brand recovery, cost control, and reaccelerated product-cycle wins
Nike’s reset story is real. It’s not flashy yet — but this is where smart money enters: before the rebound shows up in headlines.
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