KUALA LUMPUR, Feb 11 (Bernama) -- Bursa Malaysia ended higher today as buying on selected blue chips continued, said a brokerage. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) rose 8.85 points or 0.51 per cent to 1,756.39 from Tuesday’s close of 1,747.54. The barometer index opened 3.69 points higher at 1,751.23 before moving as low as 1,745.51 in early trade to as high as 1,757.15 during the mid-afternoon session. Market breadth was positive with gainers leading losers 575 to 474, while 549 counters were unchanged, 1,087 untraded and 11 suspended. Turnover expanded to 2.55 billion units valued at RM3.06 billion from yesterday’s 2.19 billion units valued at RM2.35 billion.
BYD Expands in Europe with Competitive Pricing
- Chinese EV maker BYD introduced its compact SUV, the Atto 2, in France for €28,990 ($30,358).
- The Atto 2 enters the highly competitive European B-SUV market, offering a cheaper alternative to major rivals.
How BYD’s Atto 2 Stacks Up Against Competitors
- €5,000 cheaper than the Kia Niro.
- €6,000 less than the Opel Mokka-e.
- €7,000 below the Peugeot e-2008.
- However, Opel Mokka-e and Peugeot e-2008 qualify for French EV incentives of up to €4,000, reducing the price gap.
- The Stellantis Citroen e-C3 remains €6,000 cheaper than the Atto 2 even before incentives.
BYD’s Strategy in the European EV Market
- BYD is aggressively pricing its models to compete with established automakers.
- Expanding into France and broader European markets, targeting price-sensitive consumers.
- The launch in Paris’ La Défense Arena signals BYD’s commitment to European expansion.
Summary:
- BYD launches Atto 2 compact SUV in France at €28,990, undercutting key competitors.
- Pricing is significantly lower than Kia, Opel, and Peugeot’s EVs, but some rivals benefit from French EV subsidies.
- BYD aims to strengthen its position in the European EV market through aggressive pricing.
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