KUALA LUMPUR, Sept 28 (Bernama) -- Bursa Malaysia ended marginally lower on Monday amid selling activity as the market lacked fresh catalysts to spur investors’ buying interest, an analyst said. At 5 pm, the FTSE Bursa Malaysia KLCI (FBM KLCI) eased 1.60 points, or 0.09 per cent, to 1,670.02, from Friday’s close of 1,671.62. The benchmark index, which opened 0.93 of-a-point higher at 1,672.55, moved between 1,668.61 and 1,674.11 throughout the trading session. Market breadth was negative as losers surpassed gainers 748 to 388, while 517 counters were unchanged, 1,271 untraded and 91 suspended. Turnover slipped to 3.11 billion units worth RM2.40 billion from 4.07 billion units valued at RM2.69 billion on Friday.
BYD Expands in Europe with Competitive Pricing
- Chinese EV maker BYD introduced its compact SUV, the Atto 2, in France for €28,990 ($30,358).
- The Atto 2 enters the highly competitive European B-SUV market, offering a cheaper alternative to major rivals.
How BYD’s Atto 2 Stacks Up Against Competitors
- €5,000 cheaper than the Kia Niro.
- €6,000 less than the Opel Mokka-e.
- €7,000 below the Peugeot e-2008.
- However, Opel Mokka-e and Peugeot e-2008 qualify for French EV incentives of up to €4,000, reducing the price gap.
- The Stellantis Citroen e-C3 remains €6,000 cheaper than the Atto 2 even before incentives.
BYD’s Strategy in the European EV Market
- BYD is aggressively pricing its models to compete with established automakers.
- Expanding into France and broader European markets, targeting price-sensitive consumers.
- The launch in Paris’ La Défense Arena signals BYD’s commitment to European expansion.
Summary:
- BYD launches Atto 2 compact SUV in France at €28,990, undercutting key competitors.
- Pricing is significantly lower than Kia, Opel, and Peugeot’s EVs, but some rivals benefit from French EV subsidies.
- BYD aims to strengthen its position in the European EV market through aggressive pricing.
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