Singapore shoppers are kicking off their year-end spending earlier than before and shifting more purchases online, according to a new FedEx consumer study.
Holiday Shopping Starts Earlier
FedEx found that Singaporeans now begin festive shopping as early as October:
34% start in October
27% in November
19% in December
Nearly 45% expect to shop more online than last year, and 1 in 3 plan to conduct at least half of their purchases online.
Fashion, Food and Luxury Lead Demand
Most popular categories include:
Fashion
Food & gifts
Luxury items
Shoppers said quality, brand reputation, and uniqueness influence buying decisions the most.
Festive Sales Events Drive Purchasing
Major sales festivals remain highly impactful:
79% consider Double 11, Black Friday and Cyber Monday when shopping
95% of SMEs view e-commerce festivals as essential to capture demand
Logistics Play a Key Role
Fast and reliable delivery continues to shape conversion:
85% say fast delivery is important
Delays and high shipping costs are top shopping frustrations
Many Singaporeans said they would buy more from European sellers if:
Shipping fees were lower
Product variety were wider
Delivery speeds improved
Marketplaces Remain Dominant
Where consumers shop:
59% via online marketplaces
23% via brand websites
How SMEs Are Responding
To meet rising online expectations:
41% of SMEs are enhancing fulfilment and delivery
39% are localising their products
FedEx’s Wider Economic Impact
FedEx reported contributing US$126 billion to the global economy in FY2025, including US$5.7 billion across Singapore and the Asia Pacific region.
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