Key Takeaway: The Malaysia Halal Pavilion on JD.com provides a powerful platform for Malaysian MSMEs to tap into China’s growing demand for halal products, offering opportunities across diverse sectors.
Highlights of the Initiative
Direct Access to Chinese Consumers:
- Malaysian halal MSMEs can now connect directly with over one billion users on JD.com, one of China’s largest e-commerce platforms.
Expanding Product Categories:
- The Pavilion markets halal food, cosmetics, skincare, and other products, with plans to include packaging materials, electrical goods, and more.
Sales Projections:
- HYT Cross Border Sdn Bhd aims to market 380-400 products on the platform, targeting an estimated RM5 million in sales within the first year.
Market Potential
- Top Performance: Malaysian products rank in the top five in sales on JD.com, reflecting their strong appeal and potential in the Chinese market.
- High Demand: Growing interest in halal products in China, supported by Malaysia’s reputation as a leader in globally certified halal goods.
Comments from Stakeholders
Datuk Norman Muhamad (Malaysian Ambassador to China):
- The Pavilion showcases Malaysia’s export capabilities and strengthens MSME presence in international markets.
- Highlights the effort to broaden halal offerings beyond food to other sectors like manufacturing materials and electronics.
Datuk Danny Tan Eng Ching (HYT Managing Director):
- Confident in the quality and appeal of Malaysian halal products.
- Emphasized Malaysia’s leadership in halal quality, cleanliness, and safety standards as key factors for success.
Strategic Impact
Boost for MSMEs:
- Simplifies entry into the Chinese halal market, reducing barriers and fostering growth.
Strengthening Malaysia’s Halal Brand:
- Expands visibility and reputation of Malaysian halal certification globally.
Broader Economic Benefits:
- Positions Malaysia as a global halal hub, leveraging high demand in key international markets like China.
Future Outlook
With strong demand for halal products and Malaysia’s trusted halal certification, the Malaysia Halal Pavilion on JD.com is set to be a game-changer for Malaysian MSMEs, enabling them to grow and compete in one of the world’s largest consumer markets.
Comments
Post a Comment