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Lazada Unveils AI-Powered Shopping Assistant Ahead of 11.11 Sale

Lazada Malaysia has launched AI Lazzie, an AI shopping assistant powered by OpenAI’s ChatGPT, to enhance the user experience on its platform as the 11.11 sale approaches. AI Lazzie provides users with tailored product recommendations, deals, and curated suggestions based on wishlists and past purchases. Accessible through the Message+ feature on Lazada's app, AI Lazzie will be fully rolled out by the 11.11 sale. Users can also take a personality quiz to discover their shopping “spirit animal” — such as a llama or fennec fox — which grants a unique LazCash voucher code redeemable through Message+. Virtual try-on models are another new feature, allowing users to visualise clothing on virtual models, streamlining the shopping experience for customers and reducing costs for sellers. In October, Lazada released a whitepaper on AI adoption in Southeast Asian e-commerce . The study, conducted with Kantar, surveyed over 6,000 users across Southeast Asia and found that 88% of shoppe
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Key Corporate Updates from Malaysia

  1. Ekovest Bhd: Major shareholder Tan Sri Lim Kang Hoo is considering selling his toll-road business, Konsortium Lebuhraya Utara-Timur (KL) Sdn Bhd (Kesturi), for up to RM5 billion. Ekovest owns 60% of Kesturi, with the remainder held by the Employees Provident Fund (EPF).

  2. Eco World Development Group Bhd: Through its subsidiary Mutiara Balau Sdn Bhd, EcoWorld is acquiring 847.25 acres in Semenyih, Selangor for RM742.41 million to develop Eco Forest 2, a project with an estimated RM4.6 billion in gross development value.

  3. Mah Sing Group Bhd: Mah Sing has purchased 5.24 acres on Old Klang Road for RM113 million to build M Aurora, a transit-oriented development with an estimated RM660 million gross development value, anticipated for launch in early 2025.

  4. Pentamaster Corp Bhd: The company’s third-quarter net profit dropped 49.9% to RM11.77 million, impacted by lower sales in its automated test equipment division and foreign exchange losses.

  5. Sentral REIT: The REIT saw a 25% rise in net property income in Q3, reaching RM37.6 million, driven by revenue from a newly acquired property. However, it did not declare an income distribution.

  6. KKB Engineering Bhd: KKB secured contracts totaling RM93 million from Petroleum Sarawak Bhd, Bina Puri Builder Sdn Bhd, and Greenchain Capital Sdn Bhd for various industrial and infrastructure projects.

  7. Microlink Solutions Bhd: Microlink received an RM83.51 million contract from the Ministry of Home Affairs to develop an advanced passenger screening system for the Immigration Department.

  8. FGV Holdings Bhd: FGV’s subsidiary FGV Bulkers Sdn Bhd faces a lawsuit seeking RM90.84 million in damages for an alleged breach of a palm kernel shell supply agreement. FGV stated the suit will not materially impact its financial performance for 2024.

  9. Southern Steel Bhd: Southern Steel resolved a legal dispute with Italian company Danieli & C Officine Meccaniche SpA related to a hot-rolled coils plant. Danieli will pay €42.48 million (RM187.08 million), and ownership of the plant will transfer to Danieli.

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