Key Takeaway: Jose Munoz, Hyundai’s US chief and COO, becomes the first non-Korean CEO, tasked with strengthening global competitiveness and navigating potential challenges from Trump's second presidency.
Hyundai Motor has appointed Jose Munoz as co-CEO, marking a historic shift for the South Korean conglomerate. Munoz, a Spanish native and US citizen, joins the automaker’s leadership team alongside existing co-CEOs Euisun Chung, Lee Dong-seok, and Chang Jae-hoon, who will also serve as group vice chair.
This leadership reshuffle comes as Hyundai, the world’s third-largest automaker (with Kia), braces for policy challenges under Donald Trump’s presidency, including potential tariffs on imports and the rollback of EV subsidies.
Munoz’s Role and Impact
- Boosted Hyundai’s US presence since joining in 2019, focusing on electrification and increasing sales across categories.
- Will enhance global management systems and steer Hyundai’s response to trade and policy uncertainties under Trump, including tariffs and tax credit reductions.
Hyundai's Strategic Moves
- Invested $12.6 billion in Georgia, Hyundai’s largest investment outside South Korea, for EV and battery cell production.
- Hired former US diplomat Sung Kim to oversee global external affairs, reinforcing its Global Policy Office to address trade and geopolitical risks.
Challenges Ahead
- Trump’s proposed 200% tariffs on Mexican imports, which could impact Kia’s production in Mexico.
- End of the $7,500 EV tax credit, which may affect Hyundai’s EV sales strategy.
Hyundai’s decision to appoint Munoz highlights its commitment to global leadership and adapting to shifting geopolitical landscapes while solidifying its position as a key player in the EV market.
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