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Lazada Unveils AI-Powered Shopping Assistant Ahead of 11.11 Sale

Lazada Malaysia has launched AI Lazzie, an AI shopping assistant powered by OpenAI’s ChatGPT, to enhance the user experience on its platform as the 11.11 sale approaches. AI Lazzie provides users with tailored product recommendations, deals, and curated suggestions based on wishlists and past purchases. Accessible through the Message+ feature on Lazada's app, AI Lazzie will be fully rolled out by the 11.11 sale. Users can also take a personality quiz to discover their shopping “spirit animal” — such as a llama or fennec fox — which grants a unique LazCash voucher code redeemable through Message+. Virtual try-on models are another new feature, allowing users to visualise clothing on virtual models, streamlining the shopping experience for customers and reducing costs for sellers. In October, Lazada released a whitepaper on AI adoption in Southeast Asian e-commerce . The study, conducted with Kantar, surveyed over 6,000 users across Southeast Asia and found that 88% of shoppe
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Asian Markets Set to Rally as Fed Cuts Rates

Asian stocks and bonds are expected to rise on Friday following a cross-asset rally in the US, spurred by the Federal Reserve’s 25-basis-point rate cut. Australian stocks and futures for Japan and Hong Kong advanced, and the Golden Dragon index of US-listed Chinese firms gained 3.5%.

The Fed’s decision pushed Treasury yields lower, with the 10-year yield falling by 11 basis points, as investors recalibrated their expectations on inflation under the new Trump administration. Australian and New Zealand yields also dropped in response.

Fed Chair Jerome Powell emphasized the strength of the US economy, stating that election outcomes won’t impact near-term Fed policy. He left open the possibility of another rate cut in December, contributing to the dollar’s worst performance since August as it weakened against major currencies.

Market attention is now on China, where a legislative meeting could yield new stimulus measures to counter potential tariff threats following Trump’s election. In Japan, Nissan Motor Co. announced plans to cut 9,000 jobs and reduce manufacturing capacity after a 94% drop in net income in the first half.

Additional highlights:

  • The S&P 500 rose 0.7%, and the Nasdaq 100 gained 1.5%, both reaching new highs.
  • Lyft Inc. surged 23% on a bullish outlook, while JPMorgan Chase & Co. fell 4.3% following an analyst downgrade.
  • Fed officials adjusted language on inflation and the labor market, noting “progress” toward their 2% goal but still seeing inflation as “somewhat elevated.”
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