Concerns about generative AI disrupting major elections around the world this year proved largely unfounded, Meta Platforms revealed on Tuesday. The technology had a muted impact on its platforms, Facebook and Instagram, according to the company.
Nick Clegg, Meta's president of global affairs, said during a press briefing that coordinated networks attempting to spread propaganda or misinformation using AI failed to gain significant traction. The overall volume of AI-generated misinformation was low, and Meta swiftly labeled or removed such content, he added.
AI’s Limited Influence on Public Opinion
Misinformation experts have similarly noted that AI-generated deepfakes and false narratives have struggled to sway public opinion. High-profile examples, including deepfake videos and audio clips mimicking President Joe Biden, were debunked quickly, limiting their reach.
Clegg attributed part of this to Meta's improved detection systems, which led to the takedown of around 20 covert influence operations this year. However, he warned that bad actors are increasingly moving to platforms with fewer safety measures or creating their own websites to circumvent content moderation.
Refining Content Moderation Practices
Reflecting on past practices, Clegg acknowledged that Meta may have been overly strict in its content moderation during the Covid-19 pandemic, leading to the unintended removal of legitimate content. The company has since adjusted its approach to better balance free expression with rule enforcement.
"We feel we probably overdid it a bit," Clegg admitted. "While reducing harmful content remains a priority, we’re focusing on improving the precision and accuracy of our rule enforcement."
Engagement with the Incoming US Administration
Clegg also highlighted Meta CEO Mark Zuckerberg’s plans to engage with President-elect Donald Trump's administration on technology policy. Zuckerberg is particularly interested in influencing discussions around AI and maintaining America’s global tech leadership.
"Mark is very keen to play an active role in shaping the debates that any administration needs to have about AI and technological advancements," Clegg said.
A Broader Debate on Social Media Regulation
Meta's announcement comes amid ongoing criticism from Republican lawmakers over alleged censorship of conservative viewpoints on social media. Zuckerberg previously acknowledged mistakes in content removals made under pressure from the Biden administration, expressing regret in an August letter to the House Judiciary Committee.
As AI continues to evolve, Meta’s handling of its challenges could shape the future of misinformation management and free expression on digital platforms.
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