Key Takeaways
US consumers are preparing to rely more heavily on credit cards for the upcoming Thanksgiving-to-Cyber-Monday shopping season, according to new data that underscores the pressure inflation continues to exert on household finances.
A TransUnion survey of 3,000 consumers found that 42% plan to use credit cards for holiday purchases, up from 38% last year. The shift highlights how even as overall sentiment remains cautious, spending intentions remain resilient—particularly among higher-income Americans.
Despite steady unemployment, only 55% of respondents said they feel optimistic about their finances over the next 12 months, down from 58% a year ago.
Inflation remains the overwhelming concern, cited by 86% of respondents, followed by worries about an economic downturn and persistently high housing costs.
According to Charlie Wise, TransUnion’s head of global research and consulting, the consumer landscape is increasingly split between those who use credit cards for convenience and rewards, and those who are turning to credit as a financial buffer.
Higher-income shoppers continue to spend robustly, Wise said, while lower-income households are relying more on unsecured credit to manage rising living costs. Even so, he noted that card delinquencies remain “under control” thanks in part to low unemployment.

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