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Saturday, December 19, 2015

The Force is with Disney as Star Wars smashed Records



Disney will most likely to look back at their decision to buy Lucasfilm for $4 billion as a great deal now that the Star Wars franchise belonged to the Mickey Mouse company. Because even when Star Wars: The Force Awakens has just been released on the cinema not long, it's already breaking records. 

The force is with the movie as it takes on the Big Screen with a Bang

The movie is estimated to heads towards an opening day Friday over $100 million, and that's a record, topping Harry Potter and the Deathly Hallows, Part 2 at $91.1 million set on its opening Friday in July 2011. With over $100 million, Star Wars $100 million is the first triple-digit million-day ever. This all comes after studio estimates showed that The Force Awakens exploded out of the box office at Thursday night previews, taking a record $57 million. Once again it beat out Deathly Hallows, Part 2 which made $43.5 million in Thursday night pre-shows in July 2011.

The Force is strong with Disney on this one, and the next thing to look at is whether the Star Wars: The Force Awakens will have the momentum to beat Jurassic World who raked in $208.8 million last June to be the biggest movie opening weekend of all time. It's probably not a question but many are expecting it to do so with such a strong wave of momentum and positive reviews coming out. 

Jeff Bock, box office analyst for Exhibitor Relations said, "I think it definitely stomps on Jurassic World's records. There would have to be an historic drop not to. But how big this will go? That's the question. We know fans brought out pre-sale tickets, leading to the initial records. But we just don't know how many repeat viewers and part-time Star Wars fans are going to show up on Sunday. Those are the only question marks," 

With the movie being a hit with critics as well, many are looking at it as the movie to beat Avatar to be the biggest of all time....question is on is it in $2 billion or will it surpass the $3 billion mark? The movie is currently scoring a 95% positive rating on RottenTomatoes.com.

Star Wars mania is also smashing records overseas, where The Force Awakens began to rollout in 12 markets on Dec. 16. The date marked the biggest box office single day of all time in United Kingdom/Ireland, Germany, Norway and Sweden. 

Suddenly the $4 billion investment on the aged old franchise makes a lot of sense for Disney.

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